Websites and social media: Content creation and websites relaunch
2018-2022
Working as press and communication advisor for public institutions in Chile I became of creating content for institutional websites and social media (Twitter, Facebook, Instagram and LinkedIn).
In addition, I got the opportunity to work on and lead projects for website relaunch and create content and information architecture for brand-new websites.
In the section below I share three of the main highlights of this expertise.
An updated modern website for the Ministry of Finance of Chile
From 2019 to 2020 I led the project of creating a new, updated and modern version of the Ministry of Finance's website page https://www.hacienda.cl/; the latest dated from 2011.
Working with a team formed by a IT expert, a software developer and a designer, my main role was developing the content and its order.
New sections were created for the key purpose of organising over 10 years of public information and creating a defined place for new and future content.
The heading of the website provides the latest updates of the Ministry.
This section allows to access the main picture of the day; relevant content produced by technical teams of the Ministry; and latest economic statistics.
The Ministry has over 10 areas of work, all producing content at the same time. This new section allows for future growth, keeping the information organised.
The heading of the website provides the latest updates of the Ministry.
Video content for the press, websites and social media
During my working time in the Ministry of Finance of Chile, I participated in the creation of several pieces of video, with the main aim of providing the media video quotes of the Minister about economic news, which we also distributed in social media.
At the same time, we created video content for a special occasion: the National Cultural Heritage Day in 2020. Because of this content, the Ministry became one of the only institutions of the country to adjust moving from what used to be a visitor’s day to the Ministry, to a digital tour.
For this particular project, I wrote the script for the Minister to give a virtual tour through his office. Later, in the editing process, I collaborated with the storyline and subtitles for the video. In addition, I led the project of creating and launching a special website section to promote the content of the Ministry, and supervised the distribution of the video in social media.
A brand new website for the Chilean National Taxpayer Ombudsman's Office (DEDECON)
In 2022, I got to work for a new public institution in Chile: the National Taxpayer Ombudsman's Office (DEDECON.) Among other roles, I became responsible for creating and defining the structure and content of the institutional website, https://dedecon.cl/.
One of the biggest challenges was the creation of content: I needed to find ways to communicate the complex vocabulary of the institution's services in layperson's terms. For this goal, I worked closely with a team of lawyers to agree on messages that would be technically correct and easy to understand.
After several meetings and shared documents, we agreed on the content and categories for the institution's homepage. The following image shows the result.
